We strive to improve the health, appearance and confidence of our patients, maximizing value for healthcare providers and shareholders.

  • The accuracy of business strategies are reviewed by the management at regular intervals.
  • The company plans to ensure growth through organic means, and by adopting high manufacture standards through deals with high quality suppliers.

The objectives are to:

  • Maximize the revenues.
  • Ensure steady well planned growth.
  • Penetrating uncovered and unique therapeutic areas.
  • Reaching patients and health care providers at the highest standards.


  • Create leading brands and a strong base in MENA (Middle East and North Africa).
  • Extend portfolio through continuous improvement of our brands.
  • Products are manufactured to the highest standards.