We strive to improve the health, appearance and confidence of our patients, maximizing value for healthcare providers and shareholders.
- The accuracy of business strategies are reviewed by the management at regular intervals.
- The company plans to ensure growth through organic means, and by adopting high manufacture standards through deals with high quality suppliers.
The objectives are to:
- Maximize the revenues.
- Ensure steady well planned growth.
- Penetrating uncovered and unique therapeutic areas.
- Reaching patients and health care providers at the highest standards.
Tactics
- Create leading brands and a strong base in MENA (Middle East and North Africa).
- Extend portfolio through continuous improvement of our brands.
- Products are manufactured to the highest standards.